11+ years in sales and
category management
FMCG - recently building
brand and product
NKAM — X5 / Perekrestok
- +2.5 pp SoM in Beverages
- +9 pp SoM in Energy Drinks
- +23% incremental sales through a stock availability improvement app
- Best KAM in Modern Trade — Q2 2022
- +10–15% snack offtake following priority placement optimization at Rosneft
- Developed category navigation for the Snacks category at LUKOIL
- Worked with Rosneft, Gazprom Neft, LUKOIL, Rostic’s and Burger King
- Category Strategy · Assortment Management · Space Management · Planogramming
Different facets
of a single brand:
product, identity,
communication
of a single brand:
product, identity,
communication
BRAND & PRODUCT
EXPERIENCE
EXPERIENCE
11+ years in sales
and category management FMCG - recently building brand and product
and category management FMCG - recently building brand and product
NKAM — X5 / Perekrestok
- +2.5 pp SoM in Beverages
- +9 pp SoM in Energy Drinks
- +23% incremental sales through a stock availability improvement app
- Best KAM in Modern Trade — Q2 2022
- +10–15% snack offtake following priority placement optimization at Rosneft
- Developed category navigation for the Snacks category at LUKOIL
- Worked with Rosneft, Gazprom Neft, LUKOIL, Rostic’s and Burger King
- Category Strategy · Assortment Management · Space Management · Planogramming
Video Production
Different facets of a single brand:
product, identity, communication.
product, identity, communication.
BRAND & PRODUCT
EXPERIENCE
EXPERIENCE
Contact
+79104655862
kirillvk9@mail.ru
kirillvk9@mail.ru